Awards & Press
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Rolex Awards Laureate
A part of the Perpetual Planet Initiative, the Rolex Awards for Enterprise support exceptional individuals who have the courage and conviction to take on major challenges, initiating extraordinary projects that make the world a better place.
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Using Indigenous techniques to reimagine fashion worldwide | Washington Post
Denica Riadini-Flesch is taking a time-honored approach to making clothes, regenerating local land, communities and traditions.
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VOGUE Business Innovator
Meet the people at the forefront of the industry overhaul, hand-selected by Vogue Business editors.
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Understanding your ‘enough’: An economist changing lives | Business Times Singapore
The winner of the Rolex Awards for Enterprise explains why her clothing brand is not about the label, or even its clothes
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Eine Mode-Unternehmerin will das Leben von 10.000 Menschen verbessern | Der Standard Austria
Die Indonesierin Denica Riadini-Flesch will die Modeproduktion vom Baumwollanbau bis zum Nähen fair und nachhaltig gestalten.
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Denica Riadini-Flesch valorise une filière textile durable et responsable | Les Echos
Cette ex-économiste a monté Sukkha Citta, une filière textile durable valorisant les savoir-faire indonésiens, depuis la culture du coton jusqu'à son tissage, sa teinture et sa réparation.
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We need to normalize responsible fashion | Financial Times
I sit down with Financial Times to share about the true cost of our clothes - and how more than ever we need to shift the narrative from sustainability to responsibility.
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De la ferme à la penderie | Le Temps
Economiste de formation, Denica Riadini-Flesch lance en 2016 SukkhaCitta, une entreprise sociale de textile durable. Elle est l’une des cinq lauréats 2023 des «Prix Rolex à l’esprit d’entreprise»
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Why Yo-Yo Ma thinks culture and music can help protect the planet | National Geographic
A key piece of SukkhaCitta’s mission is environmental. Flesch has been working with the artisans to reclaim natural dyes for their designs—indigo leaves for blues, fruits for yellows, and mahogany and sappanwood for reds.
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Forbes 30 Under 30
Denica Flesch is a trained economist and the founder of SukkhaCitta, a social enterprise that aims to sustain 5 heritage crafts in Indonesia.
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From paying fair wages to preserving culture and the earth: How she's weaving change through fashion | Straits Times
Besides partnering artisans and farmers for her Indonesian label, SukkaCitta, 2023 Rolex Awards for Enterprise Laureate Denica Riadini-Flesch also enables them with business and sustainable farming skills.
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Rolex Awards for Enterprise Honor SukkhaCitta Fashion Brand Founder Denica Riadini-Flesch | WWD
Indonesia's SukkhaCitta sets out to create living wages for women garment workers, protect the environment and preserve the local culture, among the five projects awarded.
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SukkhaCitta is the Indonesian label intent on changing the world | VOGUE
SukkhaCitta—which means happiness in Sanskrit—was founded on heartbreak. The story begins with the sorrowful homecoming of Denica Riadini-Flesch, who returned to Indonesia after training as a development economist in Rotterdam to scenes of abject and endemic poverty.
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Indonesian startup focuses on green cotton | Deutsche Welle
Sukkha Citta has a mission — making fashion sustainable by using green cotton. Its founders hope to grow the business and start a trend that could revolutionize how the world looks at clothes.
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Sustainable Fashion Playbook | UNDP & UN Climate Change
How can fashion achieve its climate targets by 2030? What’s clear is that just one company doing it is not enough. We need all of us to be part of the solution.
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The Founder of SukkhaCitta wants to break the poverty cycle | Channel News Asia
Denica Riadini-Flesch started Indonesian farm-to-closet fashion label SukkhaCitta to empower craftswomen living in Indonesia’s rural villages, while sparking a change in the fashion industry.
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The cost of looking good | Forbes
“At the end of the day, sustainability cannot be purchased. We must actually walk the talk. There is no better time than now.”
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DBS Social Enterprise Award
SukkhaCitta was selected as an awardee from Indonesia, the second time the social enterprise received a grant from DBS Foundation to expand their on-the ground training programs.
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Cartier Women's Initiative Award
First woman in Indonesia to win first place at the prestigious award that recognizes outstanding women impact entrepreneurship.
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What about women? | United Nations Development Program
Faced with the economic challenges of COVID-19, Denica Flesch, Founder of SukkhaCitta admits that it would have been easier to quit, but instead, she pushed through.
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Generation T | Tatler
An economist who formerly worked for the social development programme at The World Bank, she also plans to build four craft schools in the country this year.
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SEED Low Carbon Award Award | UNEP
Promoting entrepreneurship for sustainable development. Through proven regenerative practices they restore soil health and sequester CO2 from the atmosphere. The main drivers for customers to purchase SukkhaCitta products are the design and fabric quality.
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SukkhaCitta's Denica Riadini-Flesch is changing the future of fashion right here in South East Asia | Grazia
The visionary is moving the needle with her radical farm-to-closet brand.
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This Is The Other Hidden Cost To Fast Fashion—And Here’s How We Can Fix It | Tatler
Fast fashion’s heavy footprint extends well beyond the factory floor. Indonesian social entrepreneur Denica Flesch, founder of ethical fashion brand SukkhaCitta, on how the industry impacts the country’s artisans.
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2023 Bazaar Icons | Harper's Bazaar
Denica Riadini-Flesch is chosen as one of the 5 trailblazing icons for the annual Bazaar Indonesia campaign.
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What I've Learnt | The Jakarta Post
‘What I’ve Learned’ is a column that presents candid interviews with policymakers, artists, activists and businesspeople on facing challenges and making a difference.
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Celebrating Women Who Are Changing the World | The Cut
Denica Riadini-Flesch was “the least fashionable person you will ever meet” when she started her clothing label in 2016. At the time, she was an economist working for a large development organization, but she wanted to make a more direct impact in her native Indonesia.
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Denica Flesch Is Bringing Back Pride to Local Artisans With SukkhaCitta | Darling Magazine
Often it is said to find the thing that makes you angry enough to want to change it, and therein lies your passion. Darling got to sit down with SukkhaCitta founder, Denica Flesch, a woman who was fueled by a passion to help end the cycle of poverty affecting residents in “last-mile communities” in Indonesia.
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Lika Liku Denica Mengkampanyekan Busana Ramah Lingkungan | Tempo Magazine
Denica Riadini-Flesch berupaya memberdayakan ibu-ibu perajin di desa lewat SukkhaCitta. Membuat busana ramah lingkungan.
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SukkhaCitta : le bonheur est dans le batik | Le Figaro
En Indonésie, Denica Riadini-Flesch, nouvelle lauréate du Prix Rolex à l'esprit d'entreprise, change la façon dont les vêtements sont fabriqués et vendus, en ravivant la transmission de l'artisanat traditionnel.
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Rolex zeichnet Denica Riadini-Flesch für ihr „Farm-to-Closet“-Konzept SukkhaCitta mit dem Preis für Unternehmergeist aus | ELLE Germany
Nichts Neues, denken Sie jetzt vielleicht, schließlich berichten wir an dieser Stelle ja regelmäßig über die neusten Trends und Styling-Ideen. Damit hängt allerdings ein Faktor zusammen, der häufig nur wenig Beachtung findet: unser Konsumverhalten. Denn dieses definiert die Lebensstandards in den Herstellungsländern massiv.