We all have the Power
to change our world.
Every decision you make—what you wear, what you support, how you lead— has the power to heal the Earth and uplift communities.
Hi, I’m Denica Riadini-Flesch—economist turned social entrepreneur, keynote speaker, and advocate for women and Nature.
Nearly a decade ago, I left the comfort of a conventional career to build something radically different: SukkhaCitta, one of the world’s first regenerative, farm-to-closet businesses that reconnects you with the hands behind what you wear, while restoring ecosystems in the process.
Today, my work goes beyond fashion. Through the Rumah SukkhaCitta Foundation, I focus on access to education—restoring soil health, one woman at a time. Learning from indigenous communities and ensure their wisdom lives on.
Now, I’m inviting you to be a Changemaker. Because the future is not something we wait for. It’s something we weave—together.
Every day, my work shifts the story—from sustainability to regeneration. Because reducing harm is no longer enough. We need to heal what’s been broken: our soil, our communities, our definitions of success. Here’s what that looks like:
Empowering Women
We all deserve a fair chance in life, no matter where you were born.
Restoring Nature
Soil-friendly supply chains. Circular business models that give more than they take.
Redefining Success
Moving beyond growth for growth’s sake—toward a future that regenerates life, not extracts it.
The Future is
Regenerative.
A Globally Recognized Changemaker
Combining Entrepreneurship, Philantrophy and Advocacy, Denica proves a different path forward is possible. Our work has been recognized as a blueprint for change by leading global institutions and media, including:
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![Three women standing together in a lush green agricultural field, smiling at the camera. Two are wearing headscarves, and one is holding a plant.]()
Rolex Award for Enterprise
In 2023, Denica was chosen as a Rolex Laureate and is now part of the Rolex Perpetual Planet Initiative. Joining the global community of global pioneers who are working to make the world a better place.
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![Denica SukkhaCitta Forbes]()
Forbes 30 Under 30
For creating a cycle of regeneration that connects consumers all around the world with the Ibus in villages across Indonesia.
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![Two women at an awards ceremony, one holding a trophy, standing in front of a red background with Cartier Women's Initiative text.]()
Cartier Women's Initiative Award
Presented by Amal Clooney in Paris, recognizing women entrepreneurs driving impact. She is the first woman in Indonesia to bring home the first place.
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![Denica Riadini-Flesch and Gita Wirjawan at the Endgame Podcast.]()
B Corporation: Best for the World
Our farm-to-closet work is voted as Best for the World™ for Community, an honor given to the top 5% of B Corporations globally (It's like receiving an Oscar for responsible companies).
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![Denica Riadini-Flesch with a group of women in Eastern Indonesia learning about soil health and climate action through regenerative farming.]()
VOGUE Business Innovator
A group of visionaries all around the world reimagining the future of fashion. A moment of immense pride seeing our Ibus' regenerative wisdom be heard and amplified on a global stage.
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![Regenerative farming through cotton agroforestry.]()
SEED Low Carbon Award
The award showcases social enterprises with a scalable model of change who are advancing climate adaption and Sustainable Development Goals (SDGs) by the UNEP, UNDP and IUCN.
In The Press
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![Yo-Yo Ma at a SukkhaCitta event, learning to Batik from Ibu Lilik.]()
"Denica’s work is a “cultural edge effect,” creating new connections between people and ideas. “Venture cultural capitalism,” work defined by trust, truth, and service."
Yo-Yo Ma at the World Economic Forum
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![Putri Marino in a SukkhaCitta SappanPink dress holding a yellow flower behind her back.]()
"Disillusioned with the false promises of development aid, Denica launched SukkhaCitta as a rebuke to the reigning system of exploitation, one which spares neither people nor the planet. "
VOGUE
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“Meet the economist transforming the lives of Indonesian craftswomen.”
Financial Times
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![SukkhaCitta SappanPink fabric with hand-drawn Batik flowers.]()
“Ms Riadini-Flesch is setting a new standard for responsible fashion.”
The Straits Times
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![A woman farmer harvesting cotton in a field, wearing a hijab and holding a woven basket with cotton. Surrounded by green plants and trees in the background.]()
“SukkhaCitta was founded on the principle of ending exploitation of artisans, investing in the empowerment of the women who make their clothes.”
United Nations Development Program
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![Close-up of a person using a canting tool to apply wax on fabric in a batik design process.]()
"Denica is taking a time-honored approach to making clothes, regenerating local land, communities and traditions."
The Washington Post
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![Woman pressing fabric against wall, wearing embroidered clothing, in outdoor setting.]()
"Eine Mode-Unternehmerin will das Leben von 10.000 Menschen verbessern."
Der Standard
Join The Movement
The world is changing, and so is the way we define success. Whether you’re a conscious consumer, a business leader, or someone who believes in doing things differently—you have a role in shaping this future.
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Deep dives on regenerative business, conscious entrepreneurship, and sustainability.
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Work with Denica to amplify the message on women’s empowerment and regenerative leadership.
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Help us reach more women who need it most. Each donation provides catalytic support to smallholder farmers and craftswomen in rural Indonesia to build climate resilience.
Learn More