We all have the Power

to change our world.

Every decision you make—what you wear, what you support, how you lead— has the power to heal the Earth and uplift communities.

Hi, I’m Denica Riadini-Flesch—economist turned social entrepreneur, keynote speaker, and advocate for women and Nature.

Nearly a decade ago, I left the comfort of a conventional career to build something radically different: SukkhaCitta, one of the world’s first regenerative, farm-to-closet businesses that reconnects you with the hands behind what you wear, while restoring ecosystems in the process.

Today, my work goes beyond fashion. Through the Rumah SukkhaCitta Foundation, I focus on access to education—restoring soil health, one woman at a time. Learning from indigenous communities and ensure their wisdom lives on.

Now, I’m inviting you to be a Changemaker. Because the future is not something we wait for. It’s something we weave—together.

Every day, my work shifts the story—from sustainability to regeneration. Because reducing harm is no longer enough. We need to heal what’s been broken: our soil, our communities, our definitions of success. Here’s what that looks like:

Empowering Women
We all deserve a fair chance in life, no matter where you were born.

Restoring Nature
Soil-friendly supply chains. Circular business models that give more than they take.

Redefining Success
Moving beyond growth for growth’s sake—toward a future that regenerates life, not extracts it.

The Future is

Regenerative.

A Globally Recognized Changemaker

Combining Entrepreneurship, Philantrophy and Advocacy, Denica proves a different path forward is possible. Our work has been recognized as a blueprint for change by leading global institutions and media, including:

  • Rolex Award for Enterprise

    In 2023, Denica was chosen as a Rolex Laureate and is now part of the Rolex Perpetual Planet Initiative. Joining the global community of global pioneers who are working to make the world a better place.

  • Denica SukkhaCitta Forbes

    Forbes 30 Under 30

    For creating a cycle of regeneration that connects consumers all around the world with the Ibus in villages across Indonesia.

  • Cartier Women's Initiative Award

    Presented by Amal Clooney in Paris, recognizing women entrepreneurs driving impact. She is the first woman in Indonesia to bring home the first place.

  • B Corporation: Best for the World

    Our farm-to-closet work is voted as Best for the World™ for Community, an honor given to the top 5% of B Corporations globally (It's like receiving an Oscar for responsible companies).

  • VOGUE Business Innovator

    A group of visionaries all around the world reimagining the future of fashion. A moment of immense pride seeing our Ibus' regenerative wisdom be heard and amplified on a global stage.

  • SEED Low Carbon Award

    The award showcases social enterprises with a scalable model of change who are advancing climate adaption and Sustainable Development Goals (SDGs) by the UNEP, UNDP and IUCN.

Awards & Press

In The Press

  • "Denica’s work is a “cultural edge effect,” creating new connections between people and ideas. “Venture cultural capitalism,” work defined by trust, truth, and service."

    Yo-Yo Ma at the World Economic Forum

  • "Disillusioned with the false promises of development aid, Denica launched SukkhaCitta as a rebuke to the reigning system of exploitation, one which spares neither people nor the planet. "

    VOGUE

  • “Meet the economist transforming the lives of Indonesian craftswomen.”

    Financial Times

  • “Ms Riadini-Flesch is setting a new standard for responsible fashion.”

    The Straits Times

  • “SukkhaCitta was founded on the principle of ending exploitation of artisans, investing in the empowerment of the women who make their clothes.”

    United Nations Development Program

  • "Denica is taking a time-honored approach to making clothes, regenerating local land, communities and traditions."

    The Washington Post

  • "Eine Mode-Unternehmerin will das Leben von 10.000 Menschen verbessern."

    Der Standard

Join The Movement

The world is changing, and so is the way we define success. Whether you’re a conscious consumer, a business leader, or someone who believes in doing things differently—you have a role in shaping this future.

  • Deep dives on regenerative business, conscious entrepreneurship, and sustainability.

    Discover Here

  • Work with Denica to amplify the message on women’s empowerment and regenerative leadership.

    Contact The Team

  • Help us reach more women who need it most. Each donation provides catalytic support to smallholder farmers and craftswomen in rural Indonesia to build climate resilience.

    Learn More