Empowering Women

Through Sustainable Business

“Meet the economist transforming the fortunes of Indonesia’s craftswomen.”

Denica is the founder and CEO of SukkhaCitta, an award-winning social enterprise that’s changing lives in Indonesia. Her work proves that a different path is possible. Sparking change and empowering a generation to reclaim the power of their choice.

Working directly with craftswomen and smallholder farmers, she is changing the way clothes are grown, made and worn - Empowering the makers while respecting planetary boundaries.

From introducing natural dyes to rediscovering indigenous wisdom to grow cotton regeneratively, the trained economist has built one of the world's first farm to closet supply chains. Providing access to education and living wages to the most marginalized women in Villages, not factories.

She is the first Indonesian woman to win first place at the prestigious Cartier Women's Initiative Award in 2023. Her activism has awarded her various recognitions, from Forbes 30 Under 30, Tatler GenT, Prestige 40 Under 40, and Herworld Women of The Year.

After scaling SukkhaCitta into a B Corporation voted Best for the World™ and the first and only fashion brand in the world to be certified Ethically Handcrafted™ by NEST, she is currently on a mission to inspire one million lives to be the change they wish for in the world.

Rolex Awards Laureate

In 2023, Denica was chosen as a Rolex Awards Laureate and is now part of the Rolex Perpetual Planet Initiative.

Joining the incredible community of pioneers who are working to make the world a better place.

Working For a Fairer Future

  • SukkhaCitta

    Denica’s award-winning social enterprise changing the way clothes are grown, made and worn - from farm to closet.

    SukkhaCitta

  • Rumah SukkhaCitta Foundation

    Getting women in Indonesia’s villages ready for climate change - through craft education and regenerative environmental projects.

    Rumah SukkhaCitta Foundation

  • Speaking and Advocacy

    Curated podcasts and articles that guide your journey from consumer to responsible citizens. Learn more about how you can be part of the solution.

    Nerd Up

  • Book

    Coming soon!

    Stay in the loop

Changing The Narrative

  • “Denica’s work is a ‘cultural edge effect’, creating new connections between people and ideas. Defined by trust, truth and service.”

    Yo-Yo Ma at the World Economic Forum

  • "Disillusioned with the false promises of development aid, Denica launched SukkhaCitta as a rebuke to the reigning system of exploitation, one which spares neither people nor the planet. "

    VOGUE

  • “Ms Riadini-Flesch is setting a new standard for responsible fashion.”

    The Straits Times

  • “Denica admits that it would have been easier to quit, but instead, she pushed through. SukkhaCitta was founded on the principle of ending exploitation of artisans, investing in the empowerment of the women who make their clothes.”

    United Nations Development Program

  • "The founder of SukkhaCitta – an ethical fashion brand – wants to break the poverty cycle of rural village women."

    Channel News Asia

  • “Denica is changing the future of fashion right here in South East Asia. The visionary is moving the needle with her radical farm-to-closet brand.”

    Grazia

Awards & Press
Denica Riadini-Flesch farm to closet sustainable fashion

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