Empowering Women
Through Sustainable Business
“Meet the economist transforming the fortunes of Indonesia’s craftswomen.”
Denica is an Indonesian economist turned social entrepreneur, author, keynote speaker, and advocate for women & Nature.
As the founder and CEO of SukkhaCitta, she is reimagining the future of fashion. From reintroducing plant dyes to rediscovering ancient agroforestry systems, she has built one of the world's first regenerative farm-to-closet supply chains. Empowering women to protect our environment from toxic chemicals, while regenerating soils and restoring biodiversity.
Realizing the potential of craft and agroforestry in helping women adapt to the changing climate, she started Rumah SukkhaCitta Foundation to accelerate the transition to a regenerative economy. Sustaining indigenous cultures and bridging access to education for smallholder farmers in rural Indonesia.
She is the first woman in Indonesia to win the Cartier Women’s Initiative Award, presented by Amal Clooney in Paris. Her pioneering work has also been recognized by Forbes 30 Under 30, GenT Asia, Prestige 40 Under 40, Harper Bazaar’s Icons, VOGUE Business Innovators and Herworld Women of the Year.
In her spare time, Denica helps other female founders grow their impact through advisory roles and angel investing.
Building a Regenerative Economy
Combining Entrepreneurship, Philantrophy and Advocacy, Denica proves a different path forward is possible. Inspiring communities around the world to reclaim the power of their choice and create lasting change for women while regenerating our only planet.
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SukkhaCitta
Discover the journey behind the award-winning farm-to-closet fashion brand changing lives in rural Indonesia.
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Rumah SukkhaCitta Foundation
Getting women in Indonesia’s villages ready for climate change through education and regenerative environmental projects.
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#MadeRight Supply
A material platform democratizing ethical and sustainable production as your canvas of creativity.
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Speaking and Advocacy
Curated podcasts and articles on how you can be part of the solution.
Just a few years ago, SukkhaCitta was a one woman operation with a dream to make a difference.
Today, it has become a thriving global movement of change. Inspiring communities to reconnect with how and why something was made.
From a Dream to a Movement
Rolex Awards for Enterprise
In 2023, Denica was chosen as a Rolex Laureate and is now part of the Rolex Perpetual Planet Initiative. Joining the global community of global pioneers who are working to make the world a better place.
Changing The Narrative
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"Denica is taking a time-honored approach to making clothes, regenerating local land, communities and traditions."
The Washington Post
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"Disillusioned with the false promises of development aid, Denica launched SukkhaCitta as a rebuke to the reigning system of exploitation, one which spares neither people nor the planet. "
VOGUE
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“Ms Riadini-Flesch is setting a new standard for responsible fashion.”
The Straits Times
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“Denica’s work is a ‘cultural edge effect’, creating new connections between people and ideas. Defined by trust, truth and service.”
Yo-Yo Ma at the World Economic Forum
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“Denica is changing the future of fashion right here in South East Asia. The visionary is moving the needle with her radical farm-to-closet brand.”
Grazia
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“SukkhaCitta was founded on the principle of ending exploitation of artisans, investing in the empowerment of the women who make their clothes.”
United Nations Development Program
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"Eine Mode-Unternehmerin will das Leben von 10.000 Menschen verbessern."
Der Standard
